ROAD deaths in South Australia were kept under 100 for the second year in a row in 2013, but police are still not happy and will target drivers using mobile phones or other technology in the new year.
Assistant Commissioner Linda Williams says combating driver distraction will be a key issue for police along with drivers under the influence of drugs.
"A particular focus for us is the technology that's distracting people in their vehicles," Ms Williams said on Thursday.
"The focus on drug-driving is very big for us, because we see that the hit rate we're getting from positive drug tests is disproportionate to where we are with drink driving (which is falling).
In SA last year 97 people died on the state's road, three more than the previous year.
It was the first time since 1946 that road deaths were under 100 two years in a row and compared with the 156 people killed in 2003.
Of those killed, 71 per cent were men while 63 per cent died on rural or country roads.
Thirty-two per cent of those killed were not wearing a seatbelt and 26 per cent of all fatal crashes involved excessive speed.
SA also recorded 800 serious injuries last year, putting the state close to its goal of less than 800 by 2020.
However, the death toll remains well above the 80 or less the state government has targeted over the same period.
Ms Williams said while every road death or serious injury was one too many, the toll had been reducing steadily for a number of years.
"For the coming year our message if very simple: distraction, speeding, dangerous driving, (not wearing) seatbelts, drink and drug driving are still the worst enemies on our roads," she said.
"They're all choices people make and all too often they lead to tragic consequences."
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