WESFARMERS has parachuted in the head of operations at its Coles supermarkets chain, Stuart Machin, to run discount department store Target following the shock resignation of Dene Rogers.
Mr Rogers had been running Target for 18 months before his resignation was announced by Wesfarmers on Monday.
Wesfarmers said Mr Rogers resigned for personal reasons so he could pursue other opportunities.
He will be replaced later this week by Mr Machin, who before joining Coles worked at British supermarket giants Sainsbury and Tesco.
"It is a privilege to lead such an iconic Australian brand and I look forward to getting started," Mr Rogers said.
Mr Machin has been Coles' stores and development operations director since 2008, when Wesfarmers bought the supermarket chain and began a transformation program.
Wesfarmers managing director Richard Goyder said Mr Machin was instrumental in the development and roll out of new stores during Coles's five year turnaround plan.
"He has impressed everyone with his capacity to develop a successful, enthusiastic team with a strong focus on outstanding execution in stores, he said.
Mr Goyder thanked Mr Rogers for initiating important changes at Target, particularly its online business and supply chain.
Options XPress analyst Ben Le Brun said while the market was initially surprised at the resignation of Mr Rogers, it had quickly rallied at the news of his replacement.
"Even though this would have come as a bit of a surprise - and the market doesn't like surprises - it will be very glad that Wesfarmers has been able to fill the gap relatively quickly," he said.
Mr Le Brun said the fact that Wesfarmers had chosen the new Target chief from within its own ranks was also a positive.
"He's well versed with the ways of Wesfarmers and would be very familiar with their targets and goals for the years ahead," he said.
Target is currently implementing a turnaround strategy to improve customer service and strengthen its mid-tier position.
The department store's sales for the six months to December 31 increased by 1.2 per cent to $2.1 billion.
Mr Le Brun said he would not expect any change in the direction of Target under Mr Machin's rule.
Consumer confidence was also expected to pick up during the year which should boost Target's sales figures, Mr Le Brun said.
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