Carmakers target Chinese buyers

Written By Unknown on Sabtu, 20 April 2013 | 11.25

FORD, Fiat and other carmakers competing for a share of China's huge but crowded market are showcasing their latest sedans, SUVs and sports cars at the country's biggest auto show.

Ford Motor Co showed off its newest Mondeo sedan and a sport version of its smaller Focus aimed at China's coveted urban buyers, at the Shanghai auto show on Saturday.

Italy's Fiat debuted a Viaggio sedan that it said was its first model created for China.

China's auto market is the world's biggest and total sales rose 13 per cent last year.

But competition is intensifying as sales growth slows and global automakers that see China as a key part of their future spend heavily to create models for local tastes.

GM China president Bob Socia said China was a "very, very competitive market".


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